Former Location –
Elvis Presley first performed in Las Vegas here in 1956 when he was 21 years old. He was booked in the Venus Room at what was then known as the New Frontier Hotel and Casino, they billed him as “The Atomic Powered Singer.”
The hotel went all out when they booked Presley, he was paid $15,000 for a two week stint, and his show was promised “special attraction billing in all advertising, publicity, programs, and more.” It was a huge investment for a show that flopped because the regular crowd of middle-aged people had no idea who he was and had nothing to relate to in his performance. It would be 13 years before Elvis would perform on stage in Las Vegas again in 1969.
On September 22, 1967, the resort was purchased by Howard Hughes, who then shortened its name to “The Frontier”.
The hotel also has the distinction of hosting the final performance of Diana Ross and The Supremes on January 14, 1970.
The Frontier closed its doors for good on July 16, 2007, and was demolished on November 13, 2007.
New Frontier Hotel and Casino
3120 Las Vegas Blvd S
Las Vegas NV 89109